In This Email Marketing Guide see what others say about Email Marketing.
“Show the real you in your emails. You can’t control what people think of you—only what they see of you. Write about intimate stories, casual conversation, and flaws.”
– Laura Belgray, Founder of Talking Shrimp
“Here’s a crazy idea: send emails without links.”
– Ryan Deiss, CEO of DigitalMarketer
“Be helpful and contextual, offering an opt-in based off the content the user is viewing. Let the user know you’ll be respectful of their inbox and they can unsubscribe whenever they want.”
– Dave Gerhardt, Head of Marketing at Drift
“How can you stand out? By using quizzes to capture information, grow your email list, and segment your audience.”
– Ryan Levesque, CEO of The ASK Method Company
“With email and social platforms, communication is boosting us in the algorithms. If we can get users to interact with us, by replying to emails or commenting on posts, the algorithms see our content more as conversational messages and less as marketing messages.”
– Richard Lindner, President of DigitalMarketer
“We personalize our responses back to the customers who reply to our initial email. By doing this we can identify their likes and dislikes and build on the content that they are really looking for.”
– Kyle Bonnstetter, CEO of Change That Up
“Most people don’t know where their email is going. If you’re 99% delivered but it’s going to the junk folder, that’s not so good. The big element is investing in the tools that will show you what’s going on and give you that data so you can work backward.”
– Ross Andrew Paquette, CEO, Maropost
“Great emails go unopened, great videos go unwatched, and great articles never get read because their headline sucks.”
– Dennis Yu, Chief Technology Officer of BlitzMetrics
“Email marketing isn’t dead but it has a few major problems that cost you money every single day.”
– Amanda Dobson, Publisher of Agora Financial
“What I do is email daily and have conversational types of campaigns that I call daily friend chats. This primes my list to come and listen when I go to sell something.”
– Kim Walsh Phillips, Founder of Powerful Professionals
To Your Success
Juan Villar
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