Follow this guide for ways to improve your Google search rankings. People want to know if there’s a way to write blog posts so they will show up in Google searches. Bloggers would like to rank for searches like “Affiliate Marketing?”
This practice is known as search engine optimization (SEO). Showing up for keyword searches helps people find you when they need your help.
But of course, there’s a lot of competition for hot keywords and SEO isn’t as straightforward as it used to be.
Here’s what you can do today to get your blog posts to show up for specific Google searches.
Ways to Improve your Google Search Rankings:
It’s helpful to first consider this challenge from Google’s perspective. They aim to be the best search engine, which means they want to deliver the most helpful results. In this guide we will cover some ways to improve your Google Search Rankings.
Google judges how helpful their results are by how long you stay on a given website, how much of a blog post you read, or whether you click through to other content on a particular site.
They also consider website credibility indicators, like the total traffic to your website, how many other websites link to your site, and whether your site is connected to active social media profiles.
All of these factors give Google a glimpse into how legitimate and helpful your website is. Their algorithm for determining which search results to return for a given keyword search is constantly being updated to make their search engine better. No one knows exactly how it works and SEO experts are constantly trying to play catch up.
Create Valuable Blog Posts For Google Search:
In the old days, you could stuff “keywords” into your website so that Google would think your site was highly relevant for specific search terms.
This means that you could put “Keyword” over and over on the pages of your site to show up for those keyword searches.
Google got wise, and now “keyword stuffing” is penalized.
Google calculates your keyword density or the percentage of times a keyword is used in relation to the total words on that page. If you have a keyword density of higher than around 2%, your post will be punished by the Google gods.
The only way to show up for search results today is to create valuable and helpful content.
Google knows if your content is helpful by watching the behavior of people who search for something and end up on your site.
Answering a question well and keeping people on your site longer can help your blog posts show up higher in Google search results.
Focus on Only One or Two Keywords:
For each blog post, focus on one or two keywords to write about for your Google ranking. It could be “affiliate marketing beginners” or “affiliate basics.”
By targeting your content to specific keywords, you’re more likely to come up for those searches.
But be careful not to overdo it because Google will penalize you.
Put Those Keywords in the Title, Headings, and URL:
Once you choose the keywords you’d like to focus on, it’s important to use them in the right areas of your post so you can show up on Google Search.
Google gives hierarchical credibility to your post’s title, headings, and URL.
You’ll want to use the keywords in both the title, the paragraph headings, and the web address.
Add a Meta Description:
A meta description is a 160-character (or less) summary of your blog post. Your meta description shows up below the title of your post in search results.
It’s important to create an accurate meta description so Google knows what the post is about and so that people will click on your post in their search results.
Most websites for advisers have areas to add to your meta description. If you have a WordPress site, you can use the Yoast SEO plugin to optimize your meta description.
Make Sure Your Blog Is Mobile-Friendly:
Because the majority of website traffic comes from mobile devices today.
Google will penalize sites that are not mobile-friendly because they don’t provide a good user experience.
Make sure your website is mobile-friendly, and if you’re not sure, check using this tool.
Optimize Your Images For Google Search:
Google also likes image relevancy. They prefer that you use a relevant image and title your image appropriately.
Did you know that screen readers used by blind and visually impaired people depend on images being labeled properly?
Adding an accurate label to your images helps your SEO score.
You can do this by editing the “alt text” for each image in your post.
Create a Lot of Content on the Same Topic:
I wish there were shortcuts to mastering search engine optimization, but there aren’t.
The best way to be seen as credible and helpful in Google’s eyes is to create a lot of great content on the topic of your specialty.
A life insurance guru. His Blog posts cover everything you’d ever want to know about life insurance, including posts like:
- The Guide to Buying Life Insurance (eBook)
- How Business Owners Use Life Insurance to Fund Buy-Sell Agreements
- Get Life Insurance if You’re a Cancer Survivor
- How to Evaluate the Credentials of Your Life Insurance Broker
- Will Your Life Insurance Cover Your Emotional Needs?
- Should Your Children Be Your Life Insurance Beneficiary?
- Premium Financing for Life Insurance
- The Blunt Truth About Marijuana and Life Insurance
I’m not kidding, Each blog post you create on the same topic adds to your site’s total SEO credibility.
Create Links to Your Related Blog Posts For Google Search:
Remember how Google judges how helpful your site is by how long someone is on your site and whether they click through to your other content? That’s where internal linking comes in.
You’ll want to link to your other blog posts on related topics to give readers helpful information and keep them on your site longer.
Aim for at least three internal links per post.
Getting other websites to link to your site, or “backlinking,” used to be the biggest trick in the SEO book.
But then SEO specialists spent their time adding links to their clients’ posts in the comments of other websites and Google got wise.
Today, backlinking isn’t as powerful as it used to be, but having other credible sites link to your post will help your SEO.
Publish your posts on other related sites, share with professional partners, and let key influencers know about your content.
If you found an incredibly valuable blog post on a topic that interested you, what’s the first thing you would do?
You’d share it via email or on social media. A lot of “shares” gives Google a big clue that your post is valuable.
Share each of your blog posts with everyone in your network by email and on social media.
To Your Success
Juan Villar
Disclaimer: My posts may contain affiliate links! Moreover, if you buy something through one of my links, you won’t pay a penny more, but I will get a small commission, which helps keep the lights on, thanks