“Going viral isn’t something magical in marketing that happens one day. The secret to going viral is using templates that get people to pay attention and pay.”
– Jon Youshaei, Product Marketing Manager of YouTube
“You don’t want to A/B test across channels (for example, Facebook vs. Youtube), you want to A/B test within channels to see which ad is performing the best.”
– Benton Crane & Daniel Harmon, Chief Executive Officers of Harmon Brothers
“You’re not smarter than Facebook. They know who your target audience is and you have to play by their games to get your content in front of them.”
– Justin Rondeau, Director of Marketing of DigitalMarketer
“Virality is like catching lightning in a bottle. Instead, focus on what you can control like the conversion and the branding.”
– Daniel Harmon, Chief Creative Officer of Harmon Brothers
“Pro Tip: Bounce people back and forth between platforms by showing them an engagement ad on Instagram and an authority ad on Facebook.”
–Amanda Bond, Owner of The Ad Strategist
“The biggest thing people don’t understand is that quality content is so important to marketing to anyone under the age of 40 right now.”
– Gary Vaynerchuk, Chairman of VaynerX
“The answer to why people share content is quite simple. It all comes down to social currency. Basically, people share when it makes them look good.”
– Neil Patel, Founder of Neil Patel Digital
“When you think about cross-channel campaigns, 1 channel doesn’t work anymore. Consumers need to be engaged across socials, email, and even SMS. From an ROI standpoint, you have all of the analytics you need to modify and improve campaigns in one place.”
– Dustin Deno, SVP of Sales at Maropost
“The goal is to make content good enough that it doesn’t have to go viral.”
– Benton Crane & Daniel Harmon, Chief Executive Officers of Harmon Brothers
“Adventure, comedy/humor, emotion, inspiration, and surprise (cats, dogs, and babies). All of these things have 1 thing in common: they make you feel something, not think something.”
– Jay Shetty, Award-Winning Motivational Speaker
To Your Success
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