Read what other digital marketers have to say about Landing Pages in this guide.
“Landing pages need to look appealing, but most of all they need to convert.”
– Russell Brunson, Co-Founder of ClickFunnels
“Ask yourself: How can I personalize my newsletters and landing page based on important details of my customer avatar (such as location, interests, business type, etc.)?”
– Lindsay Marder, Co-Founder of DigitalStrategyBootcamps.com
“Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they’re working or not. You can improve the metrics and make them work better.”
– Seth Godin, Founder of Squidoo.com
“In a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.”
– Neil Patel, Founder of Neil Patel Digital
“Once somebody is on your landing page, you want to start a conversation with them.”
– Dave Gerhardt, Head of Marketing at Drift
“We’ve gone from how the hell can we get people to hear about us, to how the hell can we get them to sign up when they land on our page, to how the hell can we get them to stick around?”
– Des Traynor, Co-Founder of Intercom
“The promises you make in your ad are the ones you keep on your landing page.”
– Dev Basu, Chief Experience Officer of Powered By Search
“When people are on your website, they may want to fill out a form, but a lot of people just want to talk to you now. They don’t want to fill out the form and wait.”
– Brian Halligan, CEO of Hubspot
“When people get something right away, they are more likely to subscribe to that email newsletter and take the action you want them to take on that landing page.”
– Pat Flynn, CEO of Flynndustries LLC
“I found that heatmaps are an incredible way to figure out how your customer interacts with your page, and this type of data is the stuff that really makes a difference.”
– Ryan Deiss, CEO of DigitalMarketer
To Your Success
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