Backlinks remain the most important ranking factor. While you can get some ideas of your backlinks from Google Search Console, it’s not the best tool to check the backlinks. This Ultimate Backlink Checker Tools guide will give you all the options you will need free and paid. Not getting quality backlinks can harm your ranking As a blogger or a website owner, it’s your responsibility to check your backlinks to make sure you have a good backlink profile.
On the other hand, it’s important to check the competitors’ backlinks to find new backlinks opportunities.
First, what is a backlink?
What are Backlinks and why are they so important?
Backlinks (inbound links, incoming links, inward links, and in links) are hyperlinks that point towards your web site/blog from other domains all around the web. These links are one of the most important factors when it comes to search engine optimization (SEO) and will help your site achieve a higher rank on search engine result pages (SERP). Simply put, the more high quality links you have pointing back to your site, the more popular search engines will deem your page, helping your site rank higher on Google, Bing, Yahoo, and more!
In some ways, search engines treat backlinks like votes. A link from “page A” to “page B” is interpreted as a positive vote, by “page A”, for “page B”. Therefore in the eyes of a search engine, the more inbound links a site has pointing to it, the more popular and valuable it must be to readers. Is the referring domain established and relevant to the one they are linking to? Contextually relevant and natural backlinks are always the most valuable link you can earn. The other major benefit of having backlinks is all the free traffic of course! Due to you having a unique and awesome website (it is awesome, right?), your link will naturally be spread all around the web across many domains and topics, resulting in a steady stream of users coming to your site!
Let Neil Patel Explain
Let’s take a quick look at the best backlink checker tools.
Backlink Checker Tools Guide:
Ahrefs:
Ahrefs is one of the best backlink checker tools that can review your website and tell you which links are paired up with your page. Not only can you track your backlinks, but Ahrefs also tracks your keywords. Using relevant keywords throughout your page can help search engine optimization (SEO) and website ranking.
BuzzSumo:
BuzzSumo is one of the top social media analytics tools. It comes with a very powerful social media search engine that helps you find and analyze the best performing content related to a specific niche. The search engine is responsible to sweep the web for the required content and listing the content sources based on their success rate (number of likes and shares.)
SEMRush:
To simply put into words, SEMrush is a tool that helps in optimizing the website based on search engines. It is an awesome tool for keyword research, backlink checking and more See my review here
Moz’s Link Explorer:
https://youtu.be/xuB95pMHSnw
The Moz Link Explorer Tool, tracking Domain Authority scores over time. The ability to keep up with DA scores is something that every website owner appreciates. Having the right tool is critical to get helpful data. The Link Explorer is one application that was created to provide websites with DA scores that can help with link building. (30 day trial for new members)
Serpstat:
Serpstat is an all-in-one SEO platform that will help you take care of your website’s SEO and improve your ranking.
Unlike other SEO platforms that provide a few features and claim to be an all-in-one SEO platform, Serpstat has a lot under its belt.
It has all the features and tools you would need for your website’s SEO. This includes a rank tracker, backlink analysis, keyword research, site audit, and more. (20% discount for a yearly membership)
Backlink Checker (SmallSEOTools):
Quality links can help you beat your competitors with increased traffic. With our Backlink Checker, you can easily monitor backlinks for a particular domain. (Free)
Neil Patel’s Backlink:
Find out who links to you and your competition with Neil’s Patel backlink checker. Use it to build links and boost your ranking. (Free 7-day trial)
Search Engine Reports Backlink Checker:
Backlink checker helps you to stay updated with the number of links built on a site and also you can view them to analyze each of them! Now whether it’s your site or you want to monitor your competitor just enter the URL & press the “Check backlinks” button. (Free)
SEO Profiler:
The links that point to a website are one of the most important factors in Google’s ranking algorithm. Good links give web pages a ranking boost, too many bad backlinks can get a website penalized.
Having a good link structure is crucial if you want to get high rankings on Google. The Link Profiler tool in SEOprofiler enables you to analyze the link structure of any website.
Our continually updated link database contains more than 102 billion links. This enables you to analyze the links of all websites. Free Trial
Open Link Profiler:
OpenLinkProfiler.org is a free link research tool that enables you to check the backlinks of any website. Enter a domain name in the search box above and click the ‘Get backlinks data’ button to get an immediate link analysis.
LinkMiner (Chrome Extension)
LinkMiner takes broken link checking to the next level. You can now find out more about the links you’re checking so you can make smarter decisions, quicker. Get link & social data on any link
Monitor Backlinks:
- Monitor Backlinks Builds Great Links! Growing traffic to your site depends on building great links. Know the relevant, high-quality sites…
- Monitor Your Brand and Create Relationships with Influencers Stay updated when you get new links pointing to your site.
- Recover Valuable Lost Links You work so hard to gain links with ads and guest posting.
RankWatch:
RankWatch delivers actionable data on rankings, backlinks, and SERP competitors to multiply your organic traffic.
CognetiveSEO:
Whether you are an SEO Professional, Digital Marketing Agency, SMB, or Brand, looking to increase your traffic or to monitor your site’s evolution, CognetiveSEO software will provide you with the best in class digital marketing strategy analysis and insights for your business. (Free Trial)
SiteLiner:
Siteliner lets you explore and improve your website. With Siteliner, you can easily identify key issues affecting your site’s quality and search engine rankings, such as duplicate content and broken links. Siteliner offers two products:
Siteliner Free – The free Siteliner service is limited to monthly analyses of websites having up to 250 pages. Simply type in your URL and Siteliner gets to work.
Siteliner Premium – The Siteliner Premium service lets you scan and analyze up to 25,000 pages, as often as you like. Advanced options let you control which pages on your site are scanned. You may also save and review your previous results. Sign up for free.
Majestic SEO:
Majestic SEO offers several tools to help webmasters. Its backlink checker crawls the web itself – it doesn’t use third-party data to deliver the information. You can use it to find the backlinks pointing to your site or to that of a competitor, including the number of referring domains and IPs.
You can also see the anchor text, how many links are set to follow, and more.
Majestic SEO is free, but it offers additional information on a paid subscription.
Google Search Console:
The Google Search Console is part of the Webmaster Tools that the search giant provides. Under the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section. There you’ll see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used.
You can only use the Search Console to check out links on your site, but it is an important resource that offers up-to-date information right from the source.
Backlink Watch:
Backlink Watch is designed specifically to spy on competitors. It gives you information like the total number of links, the anchor text used, the page rank, and more. You can also sort by links that are set to do-follow or no-follow.
Backlink Watch is free, and you can use it as often as you like.
Rank Signals:
Rank Signals is another free backlink checker tools that provide plenty of useful information. In addition to providing the number of external links, the tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank.
The tool is free, but you’ll need to create an account to get a complete report.
Kerboo:
Monitor changes to a link profile with Kerboo. Learn how a site’s rank changes with the addition of better quality links or the removal of low-quality links. The link profile is checked daily, and you get an email letting you know of any changes. The tool helps you save time and streamline the process while you are monitoring links.
SEO Spyglass:
SEO Spyglass is another Backlink Checker Tools that are making a wave in the industry. The team behind it are always working tirelessly to provide great results.
In a recent update, its database of indexed links was increased to 15,000,000,000,000, which is pretty more than Majestic SEO and Ahrefs.
However, it is not a web-based client like most of the other tools here. Rather, it’s a desktop application available on its own or as part of SEO Powersuite.
Once installed on your PC, SEO Spyglass will check all the live links on your site at any given time.
It downloads your links from several sources and will fetch live/real-time data on the status of your backlinks, the page rank, anchor text used, etc. All of which can be easily exported into PDF reports for future use.
Linkody:
Linkody is another one of the backlink checker tools, As their name suggests, Linkody specializes in backlinks. You can use their backlink checker tool to check up to five unique domains for free, but if you want more freedom, their pricing doesn’t jump up to the sorts of numbers listed by competitors.
From the moment you land on the Linkody homepage, you’ll instantly understand what the link tracking tool has in mind for its users:
“The easiest way to track your link building campaigns.”
Backlinkr:
Nice tool Backlink Generator 2500+ High-Quality Backlinks
- includes premium backlinks & more
- takes several minutes to generate
- excellent backlink checker tool
Sheer Seo:
Research shows that 60-70% of the users of search engines will only use the results on the first page. This means that getting to the top 10 results of the search engine is critical for your business.
The best way to achieve good rankings in search engines is to first understand SEO (Search Engine Optimization) and then to begin a cyclic activity of monitoring and improving your Backlinks with the backlink Checker Tool. If you are in a competitive market, getting to the first page is not a one-time effort, but an ongoing effort of learning, monitoring, and changing your website and building links to it.
While you can do all this without using an SEO software like SheerSEO, using our services will save you precious time in gathering data, and help you see valuable information that can help you make your next decisions regarding your SEO actions.
MoonRank:
MoonRank is a ranking algorithm used to evaluate websites’ popularity. Using complex analysis, it calculates information about traffic quantity from the Alexa Rank, backlink quality from the Google PageRank, and the domain’s reputation based on DMOZ, Yahoo, Moonsearch catalogs.
With MoonRank you won’t need to check the characteristics of a domain through multiple statistics services to evaluate it. We’ve done all the work for you and fused the essential popularity-data into one single rank, where each domain receives a mark from 0 to 10, accurately reflecting its importance.
You can check the MoonRank of your web-site in its MoonSearch profile
Conclusion:
All these Backlink Checker tools have the pro’s and con’s but getting to understand them will go a long way for your Google ranking. We believe that the main struggle in the ranking formula is currently between backlinks and behavioral factors. All elements related to the technical optimization of the page (keywords in the title, h1 tag, content, alt tags, short URL address – all that can be changed quickly and easily) are becoming of less and less importance. Google is gaining more and more data to understand how much the user likes a certain site compared to others. So, the main struggle is between those parameters, the accumulation of which is expensive in terms of time, money, and trust.