How to Create Your First Sales Funnel

What is a Sales Funnel? –

A sales funnel is the path a customer takes to purchase from your business, all the way from interested prospect to converted customer. In this guide, you will learn how to create your first sales funnel.

Every business needs a sales funnel because every business (presumably) is trying to turn visitors into leads and leads into paying customers.

But naturally, an intentionally crafted sales funnel is about 100 times more effective than a sales funnel which is left to random chance.

Unfortunately, 68% of companies have not tried to measure or identify their sales funnel.

And lest you think that that’s an excuse to do the same, consider that…

Sales funnel examples when you type it into Google:

Why is a Sales Funnel Important?

The sales funnel is an indispensable concept in business growth. As you learn to identify each customer’s level in the sales funnel, you will begin to become a master in lead generation and will start generating more sales for your exciting entrepreneurial venture.

• A Sales Funnel helps you to pick a marketing strategy
• The Sales Funnel helps to relate to your customers
• A Sales Funnel helps you generate sales based on your customer’s needs
• Overall a Sales Funnel will Improve your business

How Does a Sales Funnel Work?

A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.

• Sales Funnels: A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase.
  • The 4 basic Sales Funnel stages are:
    • Awareness
    • Interest
    • Decision
    • Action

Sales Funnel Stages:

Awareness:

At the very top of the funnel is the awareness stage. The main purpose of this phase is to improve the visibility of your brand and start collecting leads. While you want to be sure you’re targeting the right group of people, it’s also okay to cast a wide net at this stage.

Interest:

Once a lead has converted from the awareness phase, they enter the interest and evaluation stage of the sales funnel. At this point, you’ve attracted a lead’s attention and they want to know more about a particular idea, concern, or question. However, they’re still not prepared to consider a purchase.

Your main goal at this stage is to build a relationship with your new lead to determine what their end goals are. You can do this by creating a consistent brand voice and message that your target audience can relate to, and sharing it through various content channels.

Here are some content ideas for the interest stage of the sales funnel:

• Email campaigns
• Blog posts
• Lead magnets
• Retargeting campaigns

Decision:

The decision stage of the sales funnel is when the customer is ready to buy. He or she might be considering two or three options — hopefully, including you.

This is the time to make your best offer. It could be free shipping when most of your competition charges, a discount code, or a bonus product. Whatever the case, make it so irresistible that your lead can’t wait to take advantage of it.

Conversion/Sales:

At the very bottom of the sales funnel, the customer acts. He or she purchases your product or service and becomes part of your business’s ecosystem.

Just because a consumer reaches the bottom of the funnel, however, doesn’t mean your work is done. Action is for the consumer and the marketer. You want to do your best to turn one purchase into 10, 10 into 100, and so on.

In other words, you’re focusing on customer retention. Express gratitude for the purchase, invite your customer to reach out with feedback, and make yourself available for tech support, if applicable.

How to Create Your First Sales Funnel?

If at this point you have not started your website/blog please go here to read this first:

Create Lead Capturing Landing Pages: (Auto Responders)

A lead capture page is a type of post-click landing page differentiated by an optimized lead capture form. This form allows you to collect leads for your respective offers and nurture them down your marketing funnel.  if you do not have an email marketing you should get one of the 2 below

GetResponse is an email marketing platform. It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

AWeber delivers powerfully-simple email marketing software specifically designed for small businesses. Since 1998, we’ve helped over 1,000,000 small businesses around the world grow their businesses by giving them the tools and knowledge they need to connect with their prospects and customers.

See my Review Here:

Both of these platforms have free trials and they are essential for email marketing, they also have pre-loaded landing pages for you.

Drive Traffic To Your Landing Page:

• Calls to action on your homepage
• Calls to action on your blog
• Email Marketing (Organic or Paid)
  • Facebook ads
  • youtube videos
  • Udimi solo ads
• Social Media Sharing
• Facebook Groups

Create your Lead magnets:

At its core, a Lead Magnet is anything of value that you can exchange for a prospect’s contact information – usually an email address.

The most common Lead Magnet that you’ve probably seen is a free guide or report that’s delivered in PDF format. However, there are plenty of other Lead Magnets you can offer. More on that later.

A Lead Magnet has one goal: to maximize the number of targeted leads you are getting for an offer.

Get my Free E-book Here Career Change

Set-up Email Marketing Campaign: (example) through an auto-responder

• Day 1 – A “welcome” email that thanks to the prospect of showing an interest in your product or service.
• Day 2 – An email that offers another relevant lead magnet, typically a freebie like a checklist, e-book, or trial.
• Day 3 – An email that includes a customer testimonial about your product or service.
• Day 4 – An email that includes more stories or examples of how your product has helped people be successful and how they can use your product or service.
• Day 5 – A final email that goes for the “hard sell” or the next step in the purchase chain.

Getresponse Here

Getresponse will cost you $ 15 per month after free trial

Aweber Here

Aweber will cost you $ 19 per month after free trial

What is ClickFunnels?

ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. Yes, ClickFunnels was created so that entrepreneurs like you, who aren’t programmers and who don’t know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!

ClickFunnels is an Awesome Funnel Builder with plenty of options for different niches and funnels templates. Clickfunnels also has a free trial but then it will cost $ 97 per month for the basic plan. if you want something that will help you towards funnel building, ClickFunnels has a 30-day challenge one funnel away which costs $ 100 but it is a full 30-day training which is invaluable GET ACCESS TO CHALLENGE NOW

How to Optimize your Sales Funnel:

Landing page vs website; let’s take a look at Airbnb

The landing page below focuses solely on getting your reservation booked, without even the addition of site navigation that is present in the top right corner of their standard homepage.

Blogging:

Write about anything related to your brand

Social Networks:

Facebook, Twitter, YouTube, and Instagram

Pay-Per-Click Campaigns:

pay-per-click campaigns allow you to pay websites for sharing your advertisement, always drive this traffic to your landing page.

Conclusion:

Creating your first sales funnel takes time. It’s hard work. But it’s the only way to survive in a competitive marketplace.

Believe it or not, a detail as small as font choice can impact conversions. And if you ask people to buy from you too quickly, you’ll chase them away.

Take time to build out a sales funnel that represents what you want and what your audience wants. Cultivate it over time, adjust your approach to various sales funnel stages, and find out why your efforts aren’t working.

To Your Success

Juan Villar

Disclaimer: My posts may contain affiliate links! Moreover, if you buy something through one of my links, you won’t pay a penny more, but I will get a small commission, which helps keep the lights on, thanks