SEMrush Review – What the Pros and Cons Are

• Reveal any company’s website traffic and online performance
• Monitor your competitors’ marketing activities and strategies
• Discover new markets and niches
• Understand your potential customer’s behavior and media consumption
• Qualify leads, prospects, and potential partners
• Research new opportunities for investment

Let me walk you through the process…

• Note: You can use it for any site. Serious internet marketers are encouraged to try it with their competitors’ sites.

All I need to do is add the domain name at the top, and here is the information I receive:

Let me explain a few of the fields on this report page…

• Keyword: The keyword for that specific ranked page.
• Pos: The keyword’s position in the specified search engine. In this example, I have selected Google’s US database (default), but you can change it to other locations and search engines too. You can also use the Free Keyword Monitor for verification.
• Volume: Number of exact match queries for that keyword in the local search. In this example, I have once again used Google’s US database. (This data was taken using the Google Keyword planner tool which I have also verified the accuracy of myself.)
• CPC: Average cost per click for the keyword.
• URL: Corresponding URL to which that keyword is driving traffic.
• Com: This shows the competition of advertisers for that keyword. A lower number means little competition and a higher number means greater competition for that term. (How can a search engine marketing tool be complete without a competition check?)
• Results: Number of search engine results.  (A lower number here is better.)
• Trend: This is one column that I find very interesting. In order to find profitable keywords, we need to make sure the traffic trend for that keyword is not dying. This column pulls up the search trend for that keyword over the last 12 months.

SEMRush Features (Complete Walk-Thru):

As I mentioned earlier, SEMRush is full of features to make it easier for you to navigate, I’m sharing about major features of SEMRush that you should know of.

Keyword Magic Tool:

Apart from the Keyword research technique, I shared above, you can always use the conventional way of researching keywords using SEMRush keyword magic tool.

You will quickly get metrics like search volume, keyword difficulty, competitive density, SERP features, and cost-per-click data. Do try the related feature of the Keyword magic tool, which helps you discover keywords that you might have missed otherwise.

Once you have selected the keywords you want to work with, you can then move these keywords to the Keyword analyzer tool. The automatic grouping and seed keyword feature will help you group the cluster of keywords that you picked in stage 1.

Do pay attention to click potential column, as it helps you to understand how many clicks you can expect for your target keyword after ranking for #1. This step saves a lot of overhead as you move ahead with content production.

Site audit: 

This is another popular feature of SEMRush which is idle for your own sites or if you are an SEO agency, you can run and create a white-label report for your clients. For improving the technical SEO of your website, a single site audit could potentially reveal a plethora of SEO changes you could make on the target site to improve the rank significantly.

You have the option to run an SEO site audit for desktop or for mobile separately.  Every report can be exported in .pdf or excel format for your SEO team to take action on.

so back to the original question:

• “Should I start using SEMrush?”

My answer:

• YES!!!

Why should you start using the SEMrush tool right away?

As bloggers, we work day and night to write posts hoping to increase the amount of traffic coming into our blog. Furthermore, we often don’t focus enough on how we’re generating that traffic. If you check your analytics, you will realize that only a couple of your blog posts are contributing all of the traffic to your blog.

But when using the SEMrush SEO tool, you can find keywords that are driving traffic to your competitor’s website and you can write quality content based on those keywords. This will help you get a better position for certain target keywords in your niche.

If you want to try it out and see how well it can work for you, they offer a free trial.

SEMRush pricing: Which SEMrush plan is best for you?

SEMRush offers multiple plans for different use cases, and you could pick the one you would like to get started with.

1. Pro plan
2. Guru plan
3. Business plan
4. Enterprise plan

Disadvantages of Using SEMrush

Despite the obvious advantages of using SEMrush there are a few drawbacks to consider. Firstly it’s worth noting that the cost associated with this tool can be expensive for many businesses, although discounts and other discounts are often available for small companies. Also, the information provided in some sections of the tool may be difficult to interpret without the knowledge or contextual understanding of SEO. Finally, due to its complexity, beginners may find it difficult to get started and make use of all the features.

 

Conclusion:

Actually, SEMrush works best with the PRO account if you are an individual (as you will get a complete report), but for a beginner who is new to search engine marketing (SEM) research, you can always start with the free trial.

For Agencies, the Guru plan offers all bells and whistles like Branded PDF reports.

Further, Once you are accustomed to its various features, you can upgrade to the PRO account to get a complete, detailed analysis of any website (like yours and your competitor’s). Hope you enjoyed our semrush review. feel free to send a message with any questions you have regarding this semrush review.

Sign up here: Free SEMrush trial account

Note: You can anytime upgrade or downgrade a plan.

On the other hand, SEMrush (or any other SEM tool) is useful for research and analysis, but at the end of the day, it’s your hard, smart, and quality work that ultimately puts you at the top.

Have you used SEMrush before? How’s your experience been using it to supercharge your website’s SEO? Let us know in the comments!

To Your Success

Juan Villar

Disclaimer: My posts may contain affiliate links! Moreover, if you buy something through one of my links, you won’t pay a penny more, but I will get a small commission, which helps keep the lights on, thanks